Small businesses boost hiring, social media

About 35 percent of small business owners plan to hire additional full- or part-time workers, up 9 percentage points from last fall, and an increasing number are using social media to drive growth, a newly released American Express survey has found.

The 35 percent marks the highest level since the fall 2008 survey by American Express OPEN Spring Small Business Monitor.

The credit card company’s survey also found that 44 percent of small businesses use Facebook, LinkedIn, Twitter and other social media tools to promote their business to new customers, up from 39 percent six months ago.

Indeed, in an open-ended question, when asked which person would most help their business, 14 percent said they would hire an accountant or bookkeeper, 9 percent said a social media expert, and 6 percent said either a marketing  or advertising person or a sales representative.

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